Sanjiv Gajiwala, senior VP of marketing at White Claw Seltzer Works, said 'While many other. Devoid of any flavor, Pure is designed to incorporate into other drinks and be customized by each individual drinker. It’s worth mentioning that these cans will come in at the regular 5 percent ABV mark. White Claw Pure is designed to be a new option for vodka soda drinkers, as 55 of vodka consumption is mixed with soda, tonic or water. The pack will feature the already-released Mango flavour along with three new varieties ready for summer: Strawberry, Pineapple, and Blackberry. The new ‘Surge’ cans will be available only as a single purchase, rather than in a pack, with a recommended retail price of $2.99.Īnd in yet more exciting White Claw news, fans will be delighted to learn that the brand is also launching a brand new variety pack – Flavour Collection No. This, the brand says on its website, provides a “stronger wave of refreshment”. What’s more, the beverages measure up at the larger size of an 18oz can, as compared to their standard 12oz counterparts. The cans come in refreshing Blood Orange and Cranberry flavours. The brand’s new ‘Surge’ variety come in cans (of course) that boast 8 percent ABV as opposed to the standard ABV of your typical White Claw product. Yes, among the veritable explosion of hard seltzer brands over the last few years, White Claw still packs a considerable punch when it comes to market clout and popularity.Īnd talking of packing a considerable punch, that’s exactly what it’s newly-announced seltzers will be packing – as they contain a higher ABV than previous incarnations. Immensely popular hard seltzer fan-favourite brand White Claw has announced the release of new, higher ABV varieties of its much loved flavours.